The dawn of the digital age required James Bond to update his appearance, and he did so in part, by changing to a digital watch. Seiko was the watch of choice, making its debut appearance in The Spy Who Loved Me (1977) with Roger Moore.
The first James Bond Seiko was the model 0674, which printed messages sent from HQ on a built-in ticker tape printer.
In the James Bond film, For Your Eyes Only (1981), again with Roger Moore, Seiko supplied the H357 analog digital display watch with scrolling LED message bar.
This was a newer version of 007’s ticker tape watch. A digital and analog combination watch, it had a built-in satellite phone to receive calls direct from MI6.
Then came arguably the most desirable digital watch in the world (even today!), the Seiko G757 watch which appeared in Octopussy (1983). Seiko released many versions of this watch and it is often seen on sites such as ebay being cited as ‘the James Bond Seiko’, however it was only the Sport 100 version that appeared in the film.
The watch had a homing device and a microphone monitor, used to track down the Faberge egg featured in the film. Unfortunately, Seiko stopped producing this watch a long time ago and it seems the only way to get hold of one is through vintage dealers and online auction sites.
A G757 in good condition can command some high prices amongst collectors and James Bond enthusiasts, but having seen one in the flesh, I can vouch for their worth!