James Bond Seiko


Seiko 0674 with ticker tape printer

The dawn of the digital age required James Bond to update his appearance, and he did so in part, by changing to a digital watch. Seiko was the watch of choice, making its debut appearance in The Spy Who Loved Me (1977) with Roger Moore.

The first James Bond Seiko was the model 0674, which printed messages sent from HQ on a built-in ticker tape printer.

In the James Bond film, For Your Eyes Only (1981), again with Roger Moore, Seiko supplied the H357 analog digital display watch with scrolling LED message bar.

This was a newer version of 007’s ticker tape watch. A digital and analog combination watch, it had a built-in satellite phone to receive calls direct from MI6.


The Seiko TV watch from Octopussy

Then came arguably the most desirable digital watch in the world (even today!), the Seiko G757 watch which appeared in Octopussy (1983). Seiko released many versions of this watch and it is often seen on sites such as ebay being cited as ‘the James Bond Seiko’, however it was only the Sport 100 version that appeared in the film.


Seiko G757 Sports 100

The watch had a homing device and a microphone monitor, used to track down the Faberge egg featured in the film. Unfortunately, Seiko stopped producing this watch a long time ago and it seems the only way to get hold of one is through vintage dealers and online auction sites.

A G757 in good condition can command some high prices amongst collectors and James Bond enthusiasts, but having seen one in the flesh, I can vouch for their worth!

James Bond Rolex Submariner

Sean Connery with a Rolex

Sean Connery as Bond wearing a Rolex

The Rolex was chosen for James Bond by Ian Fleming himself. Nobody is certain why he chose a Rolex, but some believe it may because he owned one himself.

It has been assumed that James Bond wore a Rolex Submariner, although this is never explicitly revealed in any of the novels, and the Submariner model 6204 wasn’t released until 1954, a year after the first Bond novel.

Of course, when James Bond the character was introduced to us for the first time on the big screen in the film Dr. No (1962) played by Sean Connery, his choice of watch could no longer remain ambiguous.

It was decided that James Bond would wear a Rolex Submariner, but when the production crew approached Rolex, they declined to offer a watch for the film.

This prompted Cubby Broccoli to use his own, a Rolex Submariner with a black crocodile strap.

James Bond Rolex Blade

George Lazenby, the Bond time forgot, briefly took the helm in On Her Majesty’s Secret Service, only for Connery to return as Bond in Diamonds Are Forever. All of these films starred the Rolex Submariner.

In a bid to update the appearance of the Bond character, Q Branch decided to issue the new Bond played by Roger Moore with a Seiko digital watch.

These digital watches had numerous gadgets worthy of a spy’s 1980s digital watch, but after 5 films, it felt like time for Bond to return to the classic Rolex Submariner, for two more films, The Living Daylights and Licence to Kill.

Soon though, it was to be the end of the affair between Rolex and Bond. The production crew felt the Rolex a bit old fashioned, and preferred the more minimalistic Omega Seamaster.

James Bond Seamaster

Limited Edition James Bond Seamaster

Limited Edition James Bond Seamaster

To commemorate the release of Quantum of Solace, Omega, the official watch of James Bond, has released a limited edition 007 Omega Seamaster. Featuring a discreet red ‘007’ seconds hand counterweight, a lacquered black dial and black gold plated hands, the watch is visually striking. Anyone expecting to see the Seamaster’s trademark blue bezel is in for a very pleasant surprise.

Only 10,007 collector’s pieces watches have been produced, making it even more irresistible to 007 fans and luxury watch collectors.

Omega Seamaster Professional 300m

Omega Seamaster Professional 300m

The Omega Seamaster Professional 300m has been Bond’s choice for over a decade. Featuring a Co-Axial Escapement movement for precision timekeeping, water-resistant to 300m and a 41mm case diameter, you can see how this watch is the perfect watch for 007.

This is the model actually worn in the 007 films, and whilst not as collectible as the limited edition piece, it is still a classic watch that will stand the test of time.


Pierce Brosnan Omega

The Omega Seamaster has been 007’s choice of watch since the film GoldenEye (1995), when it was worn by Pierce Brosnan.

It was a bold change from Rolex, but producers wanted to update Bond’s image, moving away from what Lindy Hemming, the costume designer for the first three Pierce Brosnan films, called an ‘ordinary’ watch. According to Lindy, ‘Omega are more minimal’.

James Bond Omega

Omega have two previous 007 limited edition Seamasters, of which only 10,007 of each model were made, making them instant collectors pieces and selling out quickly. Both featured a blue bezel, which makes the new limited edition Seamaster even more unique.

James Bond is an ever evolving character, and it is only right that his tastes change too. The Omega Seamaster adds a certain sophistication to 007, and fans and watch enthusiasts have welcomed the change.

Daniel Craig, now starring in his second Bond film, Quantum of Solace (2008) gives us a grittier 007 which is sure to hook a new generation on Bond, and probably Omega watches too.


James Bond is known for his good taste, sophistication, and his refined style. He is regularly seen on screen cavorting with beautiful women, driving the most desirable cars (see James Bond’s cars) and visiting some of the most exclusive locations in the world.

Since the creation of the secret agent character by Ian Fleming, James Bond’s watch has been a defining part of his character so it is only just that he chooses the most luxurious watch.


In the books by Ian Fleming, it mentions that James Bond wears a Rolex, without specifying which line. James BondDuring the production of the first James Bond film, Dr. No, Rolex refused to provide the production crew with a watch. Such was the limited budget of the first installment in the series, Cubby Broccoli used his own, a Rolex Submariner with a black crocodile strap (source).

James Bond

Of course, James Bond didn’t stick to just the Omega Seamaster, Rolex and Seiko. He was often given speciality watches from Q-Branch, with gadgets such as a powerful magnet, perhaps best used when he unzipped a dress or a wrist dart gun as seen in Octopussy. For more about these watches, take a look at our resources page.